Advertising Your Construction Machinery for Sale

The worldwide web has fast become an essential and effective way of modern day advertising, enabling it’s users to reach out and access a much wider audience than more traditional methods.  For those wishing to sell via the internet, there is a vast array of companies providing well designed, easy to use advertising platforms which are used and accessed by a global audience maximising the chances of attracting genuine buyers and hopefully securing that all important sale.

When placing your ad on line it is vital to produce a well written advertisement with maximum content, this will not only increase your chances of being found, but will also attract a larger audience of potential buyers.  Below are some key points to consider when writing your ads:-

Pricing.  A common problem experienced by sellers is overpricing.  If you are unsure of the value of your used plant machinery then carry out research on other plant machinery for sale of the same or similar specifications to get an idea of the price other sellers are asking.  By making a few enquiries you should get a good idea of the market value for your construction machinery.  Where possible try to avoid advertising your machinery as "Price on Asking" (P.O.A) for more common pieces of heavy equipment which are available in abundance.  Why is this?  If your ad appears next to a similar machine with an attractive price the Buyer is more likely to be drawn into the other advertisement and not yours.  If your machinery is priced correctly you will entice a higher number of genuine enquiries.  However, for less common plant machinery where choice for Buyer’s is limited a "Price on Asking" is less likely to deter your buyers and can sometimes be of benefit to the Seller in negotiating a good selling price.  You will need to use your judgement when conducting your research on this point, to clarify, if the market is saturated with similar products then always try to include a price, where your item is hard to find and/or in demand then there can be no harm in advertising your plant machinery as price on application. 

Use Pictures. This is a key factor in grabbing the attention of a prospective Buyer.  Ensure your pictures are of a good quality and show the best features of your construction machinery, it is also an idea to highlight any damage so a Buyer is well advised of condition and will avoid time wasting.  You should aim to include anything from four to six pictures in your advertisement from varying angles to give the best overview.  For example when taking pictures of a backhoe loader for sale ensure you include shots of both the front and rear of the machine.    

Description and History.  Provide a good description of the plant machinery for sale including age, hours, condition, number of previous owners, added extras (air conditioning, quick hitch, buckets, other attachments etc).  Are you prepared to arrange shipping or will this need to be arranged by the Buyer?  Does your machinery come with a good history of maintenance?  Will you be providing a Certificate of Thorough Examination with the machine or should the Buyer arrange their own inspection?

Location and Seller’s Details.  A Buyer will generally want to inspect the machinery before putting in an offer to purchase, therefore it is a good idea to include the location when advertising your construction machinery for sale.  Ensure you provide the correct contact details so the Buyer can contact you – it is usual to provide not only a landline number but also a mobile number to ensure your Buyer is able to make contact with you or a member of your organisation.  Most people will have an email address and or access to email so ensure you supply the best email address which is regularly monitored, if you are part of a larger organisation then giving a general email address will ensure that emails are picked up and monitored on a regular basis.

To get an extensive overview of heavy equipment currently available then visit an on line advertising platform such as Totallyplant.com where you will be able to compare a number of similar machines available from a number of reputable companies within the industry.